Webinars

The Next Generation of Online Research Technology

Date:  September 10 2008
Start Time: 2 PM Eastern
Duration: 1 hour

Presented by:
Gordon McNeill :: Director of Product Management
604-647-1980 / gordon.mcneill@visioncritical.com

Summary

See the latest in market research technology. Explore the newest tools for creating an online destination for long-term respondent engagement, easily adding visual and interactive questions to any survey, and integrating quant & qual data for deeper customer insights.

Join us as we unveil the next generation of online research – Sparq, the world’s first platform to unite custom panels, private online communities and one-off surveys.

Key Learnings:

• Discover new ways to engage respondents that keep them coming back for more.
• See how you can ask traditional questions in new visual and interactive ways.
• See new tools for interactive media testing questions that gather new types of responses.
• Learn more about respondents by combining data from quantitative and qualitative online research in one simple interface.

Please Register Below

Archived Webinars

Webinar: Integrating Online Communities & Custom Panels

Date:  July 23 2008
Start Time: 2 PM Eastern

Duration: 1 hour

Presenters

Kris Hartvigsen :: SVP, Global Development & Media
604.647.1980 / kris.hartvigsen@visioncritical.com

Ellie Sykes :: VP, Qualitative and Online Communities, Angus Reid Strategies
604.647.1980 / ellie.sykes@angus-reid.com

Overview 

Blogs, social networks, crowd sourcing. You’ve heard how companies are using online communities to gather insights and to engage customers. Where do you start and how do you make sense of the noise? This webinar will outline the keys to building successful online communities and integrating them with custom panels. When communities and custom panels are used together, they provide a powerful way to link qualitative feedback with quantitative data. Your community feedback is elevated to tangible and actionable results.

This webinar will look at the evolution of communities and the role they play in market research. We will explore how communities and panels can be leveraged effectively to identify, test and refine concepts. Learn how to establish a successful research practice around communities, including how to integrate quant and qual.

Key Learnings

• 5 keys to building a successful online community
• How to unite quant & qual for ideation, testing, and refinement
• Mythbusting – Are the “musts” we’ve been told about communities true?

A recording of this webinar will be available shortly

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Preventing Respondent Fatigue in Surveys

Date:  May 13 2008
Start Time: 2 PM Eastern

Duration: 1 hour

Presenters

Amir Bozorgzadeh :: Account Manager
604-647-1980 / amir@visioncritical.com

The phenomenon of respondent fatigue in the world of online research is one of the most notorious challenges researchers face – it jeopardizes survey data, completion rates, and the health of online panels.

Respondents have a limited amount of time, energy and interest.

A researcher must address research objectives, survey content, and emotional response to each and every question in both its functionality and visual appeal.

This webinar will outline the four key techniques to prevent respondent fatigue.

• Position: identify the optimal location for high involvement questions
• Spread: how to keep your study in motion and spread the burden
• Inject: sustain the flow of responses to minimize drop off
• Enrich: learn what it takes to generate higher levels of engagement

We will disregard the role of incentives (and that of professional respondents) in online surveys in order to focus on key techniques relevant to survey design.

This session is a must for those looking to increase response rates and improve data quality.

Webinar Key Learnings:

• Identify how to apply the four key techniques to online survey design
• See how to embrace questionnaire flow to minimize respondent drop off
• Learn valuable techniques to minimize and mitigate respondent fatigue
• Increase response rates and improve data quality

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Explore the Next Frontier of Visual Questions

Date:  April 08 2008
Start Time: 2 PM Eastern

Duration: 1 hour

Presenters

Su Ning Strube :: VP Fusion Services
604-647-1980 / suning.strube@visioncritical.com

Yola Zdanowicz :: SVP Angus Reid Strategies
416-323-5715 / yola.zdanowicz@angus-reid.com

This webinar will explore the next frontier of online surveys using visual and interactive design techniques.

Learn how new advances in interactive visual questions can:
• Maximize respondent engagement
• Encourage more thorough, detailed responses to questions
• Generate higher panel retention rates.

In addition to showcasing the latest examples, we will deliver the findings from a research study comparing traditional text based online surveys with interactive visual question types. We’ll discuss how we tested these techniques, what we learned and how these results are influencing future designs.

These findings were originally presented at the CASRO Panel Conference in February 2008 to a standing room only crowd.

This session is a must for anyone looking for the latest techniques in survey design using interactive, visual question types.

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Webinar: Beating the Average Panel

Date:  March 04 2008
Start Time: 2 PM Eastern

Duration: 1 hour

Presenters

Laura Davies :: VP Panel Strategy
604-647-1980 / laura.davies@visioncritical.com

Learn how you can generate above average panel results.

Join us as our VP of Panel Strategy discusses how companies can improve panel metrics on response & completion rates, recruitment & attrition and overall panelist quality.  

We’ll show you how to track these key benchmarks and what tactics can be taken to improve the results.  

This session is a must for those looking for advanced techniques in panel strategy. Attendees can use this information to assess their panel health and utilization and identify areas for improvement.

A custom online panel is a dedicated group of existing or potential customers who provide their feedback, advice and opinions through surveys, online forums and interactive questions.

Webinar Key Learnings:
•    Learn advanced techniques in panel strategy
•    See the latest in panel health reports
•    Gain tactics to improve panel metrics

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Webinar: Discover How Panel Research is Evolving

Date:  February 04 2008
Start Time: 2 PM Eastern

Duration: 1 hour

Presenters

Mark Bergen :: SVP Vision Critical - North America
604-647-1980 / mark.bergen@visioncritical.com

Summary
Custom Panels have changed a lot over the last few years.

Learn where custom panels have been and where they are going as the latest unite both quant & qual. research with online communities, add visually robust interactive questions and combine traditional with online research by recruiting focus group panelists from the online panel.

This session is a must for those who are learning about panels and wanting to know the keys in developing a successful panel with the latest tools & techniques.

A custom online panel is a dedicated group of existing or potential customers who provide their feedback, advice and opinions through surveys, online forums and interactive questions.

Hear from Mark Bergen, SVP Vision Critical - North America, as he discusses how leading brands worldwide are using custom online panels today.

Webinar Key Learnings:
• See the evolution of online research and custom panels
• Learn about custom online panels and why do leading brands use them
• Discover the best practices for creating and using an online panel
• Get real world examples and benefits of panel ownership

Register to view the presentation

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