Webinar: Online Communities & Panels
This webinar will look at the evolution of communities and the role they play in market research. Register Here.
Webinars
Webinar: Integrating Online Communities & Custom Panels
Date: July 23 2008
Start Time: 2 PM Eastern
Duration: 1 hour
Presented by:
Kris Hartvigsen :: SVP, Global Development & Media
604.647.1980 / kris.hartvigsen@visioncritical.com
Overview
Blogs, social networks, crowd sourcing. You’ve heard how companies are using online communities to gather insights and to engage customers. Where do you start and how do you make sense of the noise? This webinar will outline the keys to building successful online communities and integrating them with custom panels. When communities and custom panels are used together, they provide a powerful way to link qualitative feedback with quantitative data. Your community feedback is elevated to tangible and actionable results.
This webinar will look at the evolution of communities and the role they play in market research. We will explore how communities and panels can be leveraged effectively to identify, test and refine concepts. Learn how to establish a successful research practice around communities, including how to integrate quant and qual.
Key Learnings
- 5 keys to building a successful online community
- How to unite quant & qual for ideation, testing, and refinement
- Mythbusting – Are the “musts” we’ve been told about communities true?
Click Here to Register for this Webinar
Archived Webinars
Preventing Respondent Fatigue in Surveys
Date: May 13 2008
Start Time: 2 PM Eastern
Duration: 1 hour
Presenters
Amir Bozorgzadeh :: Account Manager
604-647-1980 / amir@visioncritical.com
The phenomenon of respondent fatigue in the world of online research is one of the most notorious challenges researchers face – it jeopardizes survey data, completion rates, and the health of online panels.
Respondents have a limited amount of time, energy and interest.
A researcher must address research objectives, survey content, and emotional response to each and every question in both its functionality and visual appeal.
This webinar will outline the four key techniques to prevent respondent fatigue.
- Position: identify the optimal location for high involvement questions
- Spread: how to keep your study in motion and spread the burden
- Inject: sustain the flow of responses to minimize drop off
- Enrich: learn what it takes to generate higher levels of engagement
We will disregard the role of incentives (and that of professional respondents) in online surveys in order to focus on key techniques relevant to survey design.
This session is a must for those looking to increase response rates and improve data quality.
Webinar Key Learnings:
- Identify how to apply the four key techniques to online survey design
- See how to embrace questionnaire flow to minimize respondent drop off
- Learn valuable techniques to minimize and mitigate respondent fatigue
- Increase response rates and improve data quality
Register to view the presentation
Explore the Next Frontier of Visual Questions
Date: April 08 2008
Start Time: 2 PM Eastern
Duration: 1 hour
Presenters
Su Ning Strube :: VP Fusion Services
604-647-1980 / suning.strube@visioncritical.com
Yola Zdanowicz :: SVP Angus Reid Strategies
416-323-5715 / yola.zdanowicz@angus-reid.com
This webinar will explore the next frontier of online surveys using visual and interactive design techniques.
Learn how new advances in interactive visual questions can:
• Maximize respondent engagement
• Encourage more thorough, detailed responses to questions
• Generate higher panel retention rates.
In addition to showcasing the latest examples, we will deliver the findings from a research study comparing traditional text based online surveys with interactive visual question types. We’ll discuss how we tested these techniques, what we learned and how these results are influencing future designs.
These findings were originally presented at the CASRO Panel Conference in February 2008 to a standing room only crowd.
This session is a must for anyone looking for the latest techniques in survey design using interactive, visual question types.
Register to view the presentation
Webinar: Beating the Average Panel
Date: March 04 2008
Start Time: 2 PM Eastern
Duration: 1 hour
Presenters
Laura Davies :: VP Panel Strategy
604-647-1980 / laura.davies@visioncritical.com
Learn how you can generate above average panel results.
Join us as our VP of Panel Strategy discusses how companies can improve panel metrics on response & completion rates, recruitment & attrition and overall panelist quality.
We’ll show you how to track these key benchmarks and what tactics can be taken to improve the results.
This session is a must for those looking for advanced techniques in panel strategy. Attendees can use this information to assess their panel health and utilization and identify areas for improvement.
A custom online panel is a dedicated group of existing or potential customers who provide their feedback, advice and opinions through surveys, online forums and interactive questions.
Webinar Key Learnings:
• Learn advanced techniques in panel strategy
• See the latest in panel health reports
• Gain tactics to improve panel metrics
Register to view the presentation
Webinar: Discover How Panel Research is Evolving
Date: February 04 2008
Start Time: 2 PM Eastern
Duration: 1 hour
Presenters
Mark Bergen :: SVP Vision Critical - North America
604-647-1980 / mark.bergen@visioncritical.com
Summary
Custom Panels have changed a lot over the last few years.
Learn where custom panels have been and where they are going as the latest unite both quant & qual. research with online communities, add visually robust interactive questions and combine traditional with online research by recruiting focus group panelists from the online panel.
This session is a must for those who are learning about panels and wanting to know the keys in developing a successful panel with the latest tools & techniques.
A custom online panel is a dedicated group of existing or potential customers who provide their feedback, advice and opinions through surveys, online forums and interactive questions.
Hear from Mark Bergen, SVP Vision Critical - North America, as he discusses how leading brands worldwide are using custom online panels today.
Webinar Key Learnings:
• See the evolution of online research and custom panels
• Learn about custom online panels and why do leading brands use them
• Discover the best practices for creating and using an online panel
• Get real world examples and benefits of panel ownership
Register to view the presentation
The 7 Keys to Creating a Successful Custom Online Panel
Date: October 30 2007
Start Time: 2 PM Eastern
Presenters
Jason Smith :: President & COO, Panel Division
604-647-1980 / jason.smith@visioncritical.com
Discover the 7 keys to creating a successful custom online panel from the insights of over 200 leading brands.
A custom online panel is a dedicated group of customers who provide their opinions, feedback and advice to a company, online. The group can range in size from a few 100 to 100,000+. One of the reasons why so many people are creating custom panels is because they can do research and get feedback at a moment's notice, without breaking the bank.
We’ve polled hundreds of leading brands for the keys to create a successful custom online panel.
Hear from Vision Critical's Jason Smith, President & COO Panel Division and Jen Reid, SVP Panel Strategy as they delivers a webinar, on our findings.
Register to view the presentation
Interested?
Why not set a time to speak with one of our industry experts to discuss how we can help.
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