Vision Critical Podcasts

Podcast: How to Reduce Respondent Fatigue In Online Survey Design Part 2

Amir Bozorgzadeh, Vision Critical Account Manager, comes back for a second edition of respondent fatigue. He talks about two of four techniques described in his article published in VUE magazine this past March.

If you're interested in learning more about this topic, register for Amir's Webinar on Respondent Fatigue on May 13th. Click here to register.

If you have any comments or questions you would like answered on an upcoming episode send an email to podcast@visioncritical.com

Posted on April 10, 2008
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Podcast: How to Reduce Respondent Fatigue In Online Survey Design

Amir Bozorgzadeh, Vision Critical Account Manager, tells us about respondent fatigue and how to reduce it using two techniques described in his article published in VUE magazine this March. As a bonus for listening to this podcast, Amir gives a practical tip not included in the article about how to apply these techniques to survey designs.

If you have any comments or questions you would like answered on an upcoming episode send an email to podcast@visioncritical.com

Posted on February 28, 2008
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Podcast: What is Fusion and how can it be used for in-store communication testing?

Andrew Reid, President of Vision Critical, takes a moment out of his day to talk to us about Fusion. He describes what Fusion is and how it can be used for in-store communication testing. He also talks about the benefits of doing in-store communication testing online versus traditional methods.

If you have any comments or questions you would like answered on an upcoming episode send an email to podcast@visioncritical.com

Posted on January 8, 2008
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Podcast: Challenges to Consider Before Using Fusion Virtual Testing

Joining us at Around The Block is Su Ning Strube, VP of Fusion Services, to talk about the most common challenges to consider when doing virtual testing using Fusion. Su Ning outlies the three key areas clients should think about before starting a virtual testing project. If you have any comments or questions you would like answered on an upcoming episode send an email to podcast@visioncritical.com.

Posted on December 18, 2007
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Podcast: Is Phone Research More Accurate Than Online Research?

Laura Davies, VP of Panel Strategy, visits Around the Block to respond to the debate of whether phone research is more accurate than online research. Laura dives into the topic by outlining the access to respondents with each method, as well as examples that demonstrate the accuracy of phone research versus online research.

Posted on November 15, 2007
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Tips For High Panel Response Rates

Laura Davies, VP of Panel Strategy, joins Around the Block to discuss response rates with custom online panels versus traditional research methods. Laura also gives tips on maximizing response rates within a custom online panel.

If you have any comments or questions you would like answered on an upcoming episode send an email to podcast@visioncritical.com.

Posted on November 1, 2007
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Maximizing Respondent Engagement Presented at ESOMAR Congress 2007

Jennifer Reid, SVP, Vision Critical and Monique Morden, SVP, Angus Reid Strategies, join us for a special edition of Around the Block to talk about their conference paper on Maxmizing Respondent Engagement. They presented this paper at ESMOAR Congress in Berlin.

Jennifer and Monique’s paper outline a study they conducted that showed Fusion surveys (online surveys incorporating rich media techniques) result in better attitudinal data as compared to Flat surveys (traditional online survey format) where respondents exhibit more variability in scales with fewer neutral responses. Fusion surveys present attitudinally based questions in a manner that encourages a more thoughtful deliberation of the question and slightly more effectivness via the drag and drop mechanism for the respondent.

If you have any comments or questions you would like answered on an upcoming episode please send an email to podcast@visioncritical.com.

Posted on October 16, 2007
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How can online communities fit into a corporate research plan?

Ellie Sykes, VP of Online Communities, returns to Around the Block to discuss how much of a research plan can be achieved with an online community. Ellie summarizes key tips on what types of studies can be done and things to be aware of before starting an online community.

If you have any comments or questions you would like answered on an upcoming episode send an email to podcast@visioncritical.com.

Posted on October 2, 2007
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How do I use an online community as an effective research tool?

Ellie Sykes, VP of Online Communities, joins us on Around the Block to outline how an online community can be an effective research tool. The benefits of a community are having an environment where you have easy access to your target audience with a high level of engagement giving you deep qualitative and quantitative insights.

If you have any comments or questions you would like answered on an upcoming episode please call our listener feedback line at (415) 992-3980 or send an email to podcast@visioncritical.com.

Posted on September 18, 2007
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How does a customer advisory panel fit into your corporate research plan?

Mike Rodenburgh, VP of Angus Reid Strategies, talks about how a customer advisory panel can give you greater value for your research dollar compared to traditional methods of research.

If you have any comments or questions you would like answered on an upcoming episode please email podcast@visioncritical.com or call our listener feedback line at (415) 992-3980.

Posted on August 28, 2007
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How Banana Republic Created a Successful Customer Advisory Panel

Banana Republic shares how they’ve created a healthy and vibrant proprietary panel with consumers from New York to Tokyo. This podcast of “Around the Block” is a presentation from the IIR Excellence in Market Research Conference in Chicago with Tamra Krefman, Consumer Strategist with Banana Republic and Jen Reid, SVP Panel Services at Vision Critical. Together, they outline best practices to recruit, survey, engage and manage a proprietary panel.

You can watch it in a larger format through your browser here.

If you have any comments or questions you would like answered on an upcoming episode please email podcast@visioncritical.com or call our listener feedback line at (415) 992-3980.

Posted on August 14, 2007
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How Do I Recruit People to Join a Customer Advisory Panel?

Jen Reid, Vision Critical’s Senior Strategist, returns to Around the Block and shares the secret of recruiting people to join a customer advisory panel. She talks about the importance of matching your target audience with the source, the hook and the offer.

If you have any comments or questions you would like answered on an upcoming episode please call our listener feedback line at (415) 992-3980.

Posted on July 31, 2007
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How do I choose between a Blind or Branded panel?

It’s important to choose a panel that fits with the type of research you are trying to do. A “branded” panel is used when looking for feedback specific to your company. A “blind” panel is used for competitive intelligence when it’s important to not declare the company behind the research. How you recruit, design and manage each depends upon your objectives. Kris Hartvigsen, VP of Vision Critical, outlines the advantages and disadvantages of a blind and branded panel.

If you have any comments or questions you would like answered on an upcoming episode please call our listener feedback line at (415) 992-3980.

Posted on July 18, 2007
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I like the idea of a panel, but where do I start?

“I like the idea of a panel, but where do I start?” Jennifer Reid walks through the process of creating a panel blueprint before launching a customer advisory panel.

If you have any comments or questions you would like answered on an upcoming episode please call our listener feedback line at (415) 992-3980.

Posted on July 3, 2007
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What can I do with my panel?

“What can I do with my panel?” Mark Bergen answers this common question and provides concrete examples of how clients have used their online panel.

If you have any comments or questions you would like answered on an upcoming episode please call our listener feedback line at (415) 992-3980.

Posted on June 18, 2007
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