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Industry Reports

Forrester Says Online Communities “Turbocharge” Qual Research

Market research online communities are making qualitative research cheaper, faster and are providing new types of insights, according to a new Forrester report called "Will Web 2.0 Transform Market Research" by Brad Bortner.

In the report, Vision Critical is highlighted for its ability to offer both online communities and panels with as much or as little service as clients need.

Read the report (PDF).

Posted on June 10, 2008
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"If you are looking for a more respondent-friendly way of conducting research, then this could be your ideal starting point. With Vision Critical, everything is attached to the respondent, so not only are the profiling data available, but so too is every item of data collected on any subsequent survey the respondent has taken. It is a clever approach which you can flex in useful ways."

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