The pressure has never been greater to create innovative products that set you apart in a commoditized marketplace. Hear how Wolverine Worldwide and DEWALT use customer intelligence to improve the product lifecycle.

Key takeaways:
• How do product teams define success
• Building internal partnerships to integrate customer feedback
• Tips for integrating customer feedback into the innovation process

Speakers

kate-pinkman
Kate Pinkham
Director of Consumer Insights and Market Intelligence
Wolverine Worldwide

chenoweth-shannon
Shannon Chenoweth
Research Manager
DEWALT

Inject customer feedback into your innovation process

Download How to Use an Insight Community to Build and Launch Successful Products and learn how data-driven, customer-validated insight minimizes the chance of product failure and maximizes the ROI of your projects.