Researchers, this is your time.
Customers have changed. Businesses have changed. And the demands on companies looking for a competitive advantage have changed. Market researchers are positioned perfectly to capitalize on this disruption—but you have to be willing to change, too.
Rise to the challenge
The customer-generated feedback, insight and ideas businesses need to thrive has never been in greater demand. However, to reach their full potential in today’s market, researchers must learn to use their skills in a business context, and to prioritize the business value of the work they do.
In this guide, researcher Ray Poynter takes you through:
- the drivers of change in research today
- how researchers are impacted by disruption
- the steps researchers should take to not just survive but thrive
Researchers, this is your call to arms. Will you answer?
Download Winning the Research Revolution now.