Video

How HP, Tumblr and Barnes & Noble College Win the Loyalty of Millennials and Generation Z

Young, rich and powerful. Millennials and Generation Z have a combined spending power of $244 billion. They’ve got new priorities and fickle tastes, and they can make or break your brand.

Learn how HP, Tumblr and Barnes & Noble College are developing inventive strategies to win the loyalty of this increasingly influential generation of customers.

In this panel discussion captured at the 2015 Vision Critical Summit in Chicago, you’ll learn:

  • Why you should engage with Generation Z and Millennials
  • The challenges of engaging with Generation Z and Millennials
  • Surprising insights about this generation
  • Actionable tips to help you engage with them

Speakers:
Chrystal Day, Senior Manager of Global Brand and Communications Insights, HP
Rebecca Rahmanian, Sales Development and Research Manager, Tumblr
Marie Policastro, Director, Brand Partnerships and Market Research, Barnes & Noble College
Matt Kleinschmit, Senior Vice President and General Manager, Consumer, Retail and Shopper, Vision Critical (moderator)

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