THE ENTERPRISE GUIDE TO CUSTOMER EXPERIENCE

How to improve your end-to-end customer journey

Boost your customer experience scores with empathy and authentic engagement

You’ve done the studies and you have the data, but how much do you really know about your customers? Yes, you know how their last interaction went with your call centre, but do you know why they called in the first place and how that interaction made them feel about your brand? The goal for smart customer experience pros is to build a dynamic and comprehensive end-to-end brand experience that anticipates customers’ needs.

In this guide, you’ll learn how to:

  • inform customer experience design thinking
  • accurately map the end-to-end customer journey
  • devise proactive solutions to emerging problems and much more

Who should read this e-book:

  • CX professionals
  • UX/UI design professionals
  • Marketing managers and executives
  • Operations managers
  • E-commerce managers

Industry leaders like eBay and Airbnb have made huge strides by embracing authentic customer engagement.

Download this e-book to learn how to create a better customer experience and accelerate your career.

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Three Principles of a Smarter Customer Experience

Download the e-book for five more principles of a smarter customer experience.

Written By

Tyler Douglas
Tyler Douglas heads Vision Critical’s global sales and marketing teams. A seasoned leader and entrepreneur, he has a proven track record of building high-performance teams and strategic client relationships. Follow him @tylerdouglas

With a Preface By

Jeanne Bliss
Jeanne Bliss pioneered the role of the Chief Customer Officer. She co-founded the Customer Experience Professionals Association and is the author of Chief Customer Officer 2.0. Follow her @jeannebliss