Leading companies like ESPN and OSF Healthcare are rallying around metrics-driven marketing insight to drive growth. Hear how customer intelligence is used to build effective campaigns and guide multi-million-dollar business decisions.

Key takeaways:
• How to build internal confidence in the “right decision”
• Bringing creative development in house saves time and money
• Communities flesh out big data learnings for better decisions

Speakers

david-blumberg
Dave Blumberg
Associate Manager, Advertising Insights
ESPN

andrea-bonk
Andrea Bonk
CRM/Market Research Coordinator
OSF Healthcare

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