Video

Canadian Tire Shows How
Customer Insight
Revolutionized its Business

"Don’t flip a coin with a decision where money is on the table. Give your customers a seat and let them place the coin on the side which improves the chances of success,"
says Cedric Painvin, Consumer Research Manager, Customer Insights and Analytics at Canadian Tire.

The venerable retailer Canadian Tire explores how customer insight was instrumental in building a marketing plan that includes numerous national TV ads, digital campaigns and in-store support.

Watch Painvin’s presentation from the 2015 Vision Critical Summit to learn how community-driven marketing campaigns had a measurable impact on the company, elevating consumer perceptions of Canadian Tire as a customer-centric retailer.

Presented By:

Cedric Painvin
Consumer Research Manager, Customer Insights and Analytics
Canadian Tire

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