The Future of Voice of the Customer
Programs in Australia

A webinar on how to build a customer-led marketing organisation

For Marketers in Australia …

  • 37 percent of marketers haven’t heard of Voice of the Customer (VoC) programs.
  • Yet for those marketers who have, 80 percent think that VoC programs are critical to the success of their business.

What does this tell us? More work needs to be done to raise the profile of VoC Programs across marketing organisations in Australia.
In this webinar, learn how you can build a customer-led marketing organisation. You’ll hear how leading customer centric organisations use VoC Programs that enable them to listen to, act on and measure customer feedback.

Key Takeaways:

  • The state of play of VoC Programs with marketers in Australia
  • How leading organisations are using VoC to improve customer experiences
  • Key strategies for effective VoC Programs

Learn how your organisation can uncover new, customer-led ways to improve experience and marketing efforts—and make smarter business decisions.

Who should attend:

  • Marketing leaders
  • Customer marketing
  • Customer engagement leaders
  • Insight and research professionals
  • Customer experience leaders

VoC Findings from this webinar are based on the Report: Defining Voice of the Customer Programs, an in-depth study conducted by the Australian Marketing Institute (AMI) and Vision Critical.

On-demand webinar details:
WEBINAR The Future of Voice of the Customer Programs in Australia
DURATION 45 minutes

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Watch on-demand

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