Comparison

Say "Yes" To More Research

Want to do more research with better response rates without spending your entire budget? Of course you do, and with an online custom panel, you can.

We’re not kidding.

A custom panel will let you to do better research for areas in: ideation and innovation, advertising and market research and customer service strategy.  You’ll be able to save time, spend less than if you would if you outsourced and would allow for greater flexibility. Suddenly, you’ll be saying “yes” to research projects more often.

Podcast: How does a customer advisory panel fit into your corporate research plan? 

More research in less time

Before most of our customers created an online custom panel, they would wait weeks and weeks to get the results back. They might be doing 6 studies per year on average because of time and money constraints. Now, they face turn around times of a few days.

• Day 1: They copy and paste their questions into Panel+, the panel management software, and send it out.
• As early as a few hours later, they start seeing the results stream through in real time.
• Day 3, they can go into the reports section, manipulate the data and export to Excel, Power Point or pdf.

Don’t break the bank

We understand the importance of research in an organization. We don’t believe in committing you to a particular number of studies per year just so you can stay within your budget. See our licensing model for more on pricing. When you get a custom online panel with Vision Critical, you can ask your panel as many questions as you want, whenever you want. In case you’re over excited by this idea, we also give you panel management with our tool so that you can monitor how often you are asking questions. That part comes included for no extra charge.

How’d you do that? Impressive Flexibility

Don’t be surprised if you're asked “How’d you do that?” after you start using an online panel. The flexibility of a panel lets you walk out of a meeting with a suggestion for an idea, and return the next day knowing whether your panelists like it or not. It enables faster and better corporate decision making.

There are also unexpected research requirements often thrown at you. A custom panel gives you the power to do research when it would never have been possible before. Are you hearing some negative experiences from a few customers and you want to validate their opinions? No problem. In a few days you'll get results back, instead of waiting weeks to complete focus groups or phone surveys.