In the news

Great product counts, but so do customers, Cadillac marketer says

Cadillac is trying to regain its prominence, and one way to do that beyond producing worthy vehicles is by putting the customer front and center, says Eric Angeloro, a new-age marketer for the General Motors luxury brand. … Read more

Releases

Marco Bussadori joins Vision Critical as Chief Revenue Officer

In the news

Why are customer insight businesses projected to grow at 27-40%?

Customer intelligence technology can empower companies to use customer insight to better target advertising spend and create specific, individual strategies for different brands, enabling true growth and competitive advantage … Read more

Releases

Vision Critical unveils top customer-centric organizations in its 2017 Visionary Awards

In the news

Price Chopper celebrates 5 years of insights community

Northeastern grocery chain Price Chopper has been working on positioning itself as a more customer-centric chain in recent years, whether through rebranding its private label or revamping its namesake banner and its marketing materials under the new Market 32 fresh-focused format. Critical to the grocer’s efforts in this space is its insight community, which is about to celebrate its fifth year of operation. … Read more

Releases

Whistle Sports collaborates with Vision Critical to further sports conversation with millennials

In the news

Canada’s top entrepreneurs reflect on their challenges

“A major challenge of being “high-growth” is the breadth of opportunity in front of you – it’s everywhere you look and often more than you can handle all at once. It’s tempting to spread the teams thin and jump at everything, but most often that is not the right answer.” … Read more

Releases

Vision Critical launches Sparq® Share to provide stakeholders with on-demand access to customer-validated insight

In the news

Executive Connections: Vision Critical’s APAC chief on customer experience leadership

Following CMO, CIO and ADMA’s recent Executive Connections event for CMOs and CIOs, entitled ‘Crafting your organisation’s customer experience approach’, we hear from Vision Critical’s Peter Harris about using data and digital to find the ‘why’ of customer engagement and how to address it. … Read more